Our Core Mission & Values

Why We Do This

Mid Michigan Drift Club exists for one reason: to get people drifting. Run by drivers with over a decade of drifting experience, we're an intensely value-driven organization โ€” every driver, spectator, and sponsor should walk away feeling like their experience was more than worth it.

We focus our reinvestment on what's most valuable: the drivers. Track additions, safety equipment, and driver development opportunities. It's how we've built an unshakeable bond with an exceptionally loyal automotive community.

What we run is a complete pathway โ€” from a driver's first clutch kick at a clinic to the final round of the Arroyo Grand Nationals.

01

Why Partner With MMDC?

The Arroyo Grand Nationals is a party-tire competition series โ€” and it's going to be legit. It's where our 2027 effort goes: the rounds we film, the events we promote, and the stage your brand is on.

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The Format

  • Three-Part Series Two rounds a day at every event, forward and reverse layouts โ€” six rounds across the season.
  • Daily & Series Winners A winner every day, and a series champion at the final round.
  • 20โ€“24 Driver Field A full, consistent bracket with a Top 16.
  • Equalized Spec Tire A max 235-wide rear, led by the Arroyo Grand Sports A/S, levels the field and keeps driver costs low.
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The Field & The Event

  • 16 Season Passes Awarded by application โ€” the best drivers we can find, committed for the season.
  • 8 Wild Cards Open to drivers on our approved wild-card list.
  • An Event To Be Seen Food trucks, a DJ, and a crowd. It's still an MMDC event.

02

Event Ecosystem & Venues

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Flagship Events & Festivals

  • Season Highlights Opening Day, Spring Matsuri, Weekend of Michigan Drifting, Doubletime, and Friendsgiving.
  • Nightshift Team-focused night drifting built around vehicle style, liveries, and team driving dynamics.
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Development & Inclusion

  • 4 Clinic Days The foundation of the club โ€” relaxed, focused sessions equipping new drivers with essential technique.
  • 2 Ladies Days Dedicated events accelerating skill development for women in motorsport.
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Our Tracks

  • Jackson Speedway Our home. A rowdy short track, with 400โ€“800 people at a typical event.
  • Owosso Speedway Concrete. A million laps and party trains.
  • Gingerman Raceway High-thrill road-course drifting.

03

Marketing Partnership Tiers

A long run of concrete barrier blocks along the track at Jackson Speedway, backed by a wall of tires
Barrier blocks along the track at Jackson Speedway
Close-up of the concrete block wall and tire stack at the edge of the Jackson Speedway course
The block wall at the tire stack, up close
Bronze
Trackside
  • 2 standard ad spots at Jackson Speedway โ€” 2'ร—6' or 4'ร—8' banners on the entrance road, pit road, or track perimeter.
Live Stream & Digital
  • Tagged in all MMDC social posts โ€” videos, event updates, spotlights, hashtags.
Silver
Trackside
  • 2 premium ad locations in primary broadcast camera zones.
  • Reserved 12'ร—15' vendor booth in high-traffic spectator areas, at every event.
Live Stream & Digital
  • 1 livestream ad spot โ€” 3 minutes of dedicated airtime or a feature video per event.
  • Full Bronze tagging package included.
Gold
Trackside
  • 2 premium camera-zone trackside locations across venue broadcast zones.
  • Co-branded apparel release โ€” logo feature or a custom "MMDC ร— Partner" design.
Live Stream & Digital
  • Guaranteed 3 minutes of airtime across every season livestream and official recap video.
  • Full Bronze and Silver benefits included.
Platinum
Trackside
  • Official title sponsor naming rights โ€” "Event Powered By [Partner]" โ€” for a major season event such as Nightshift, Matsuri, or the Arroyo Grand Nationals.
  • Logo on official club vehicles โ€” drift cars, tow rigs, trailers, safety fleet.
Live Stream & Digital
  • Dedicated sponsored broadcast segments โ€” Tech Talks, Driver Interviews, Trackside Coverage.
  • Full Bronze, Silver, and Gold benefits included.

04

Partnership Benefit Matrix

Activation Deliverable Bronze Silver Gold Platinum
Social media tagging & spotlight posts โœ“โœ“โœ“โœ“
Standard trackside banners (2'ร—6' / 4'ร—8') โœ“โœ“โœ“โœ“
Premium camera-zone banners โ€”โœ“โœ“โœ“
Reserved 12'ร—15' vendor booth space โ€”โœ“โœ“โœ“
Livestream airtime (3 min) โ€”1 EventAll EventsAll Events
Official co-branded apparel feature โ€”โ€”โœ“โœ“
Club fleet & vehicle livery branding โ€”โ€”โ€”โœ“
Official title sponsor naming rights โ€”โ€”โ€”โœ“
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Jackson Speedway โ€” MMDC Home Base
3363 Page Ave, Jackson, Michigan ยท with dates at Owosso Speedway & Gingerman Raceway
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Get Involved
Let's Talk 2027
Email staff@mmdrift.com or message us on any MMDC channel to start the conversation.
Email MMDC